Sanlorenzo and Bluegame at Palm Beach International Boat Show 2026

Sanlorenzo and Bluegame returned to Palm Beach International Boat Show 2026 with a curated multi-yacht showcase, presenting a refined and strategic selection of models to a highly targeted audience of clients, owners, and industry partners.

Set within one of the most prestigious and established yachting destinations in the United States, the event provided an immersive overview of the Group’s evolving vision. From crossover concepts to planing yachts, each model on display expressed a distinct and contemporary interpretation of life at sea, combining design, innovation, and functionality with a strong residential feel.

The line-up featured the SX100, SX76, SL86A, and SL90A, offering a comprehensive representation of Sanlorenzo’s core ranges. The SX models highlighted the brand’s pioneering crossover philosophy, seamlessly blending indoor and outdoor living spaces, while the SL fleet embodied performance, elegance, and timeless design, tailored for a refined cruising experience.

Throughout the show, guests were welcomed into an environment designed to reflect the lifestyle dimension of the brand. The experience was intentionally curated to feel intimate and sophisticated, allowing clients to engage with the yachts in a relaxed and highly personalized setting, far from the conventional boat show dynamic.

Beyond the product itself, the showcase served as a platform to strengthen relationships and foster meaningful connections, reinforcing the importance of a bespoke approach to client engagement in the Americas market.

The presence at the Palm Beach International Boat Show 2026 further consolidated Sanlorenzo Americas ’strategic positioning in the region, combining product excellence with a carefully curated experience that reflects the brand’s identity and long-term vision.