Sanlorenzo at FLIBS 2025, Strengthening Its Presence in the Americas

Sanlorenzo marked a significant milestone with its debut at the Rio Boat Show 2026, held in Rio de Janeiro from April 12th to April 20th, 2026. For the first time, the brand officially entered the Brazilian market, presenting a carefully curated showcase that signals the beginning of a long-term strategic presence in the region.

At the heart of this debut stood the SD90, a model that perfectly embodies Sanlorenzo’s philosophy of understated elegance, balance, and timeless design. Chosen as the sole yacht on display, the SD90 made a powerful statement, offering visitors a complete and immersive introduction to the brand’s identity through one of its most refined and versatile platforms.

Set against the vibrant and dynamic backdrop of Rio de Janeiro, the showcase attracted strong attention from clients, brokers, and industry professionals. The presence of Sanlorenzo brought a new and distinctive perspective to the show, standing out for its residential approach to onboard living, its refined aesthetic language, and its clear positioning within the highest segment of the market.

Throughout the event, the yacht generated consistent interest, with a steady flow of visitors and a high level of engagement. The SD90’s layout, generous volumes, and seamless connection between interior and exterior spaces resonated strongly with the local audience, many of whom were experiencing the Sanlorenzo world for the very first time.

More than a product presentation, the debut represented the opening of a new chapter. Entering Brazil with such a strong and defined identity allowed the brand to immediately position itself as a reference point for a sophisticated and design-driven clientele.

The participation in the Rio Boat Show 2026 not only marked Sanlorenzo’s first official step into the Brazilian market, but also laid the foundation for future growth, reinforcing the Group’s commitment to expanding its global footprint while maintaining a highly selective and experience-driven approach.